Yellow Tail Pergola

Mass Floor Display

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Goal

Yellow Tail required a mass display for it's upcoming spring-summer marketing program and they were looking to make a substantial impact on the consumer. Yellow Tail tasked Flair to come up with a unique experience for the shopper. With display this size this was a great opportunity to show a consumer what was possible with our clients product not just in the retail environment, however they decided to enjoy Yellow Tail Wines.

Approach

We created an floor display that plays up the idea of th outdooors during the spring & summer. This display (as shown above) is of the full sized variety. The layout of the boxes can It can be adjusted from a small stacking inside the pergola to a fi1led pergola (as shown) that lets the consumer enagage the display from three sides or 180°. The display has custom cut side panels that include the Yellow Tail kangaroo. It has a header that prominently defines the message inside the pergola that is also changeable. The slatted construction and lattice back allows for a lot of light on the display as well as the product.