Reese Robert for Ulta

End Cap Display

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Goal

Ulta Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. Ulta came to Flair Display for a endcap display that was as vibrant and rich as it's salon quality environment. Ulta required product flexibility with the ability to store product.

Approach

The Ulta end cap is a beautifully enhanced functional piece. It sports a fully customizable layout. Any and all of the graphic panels and hooks can be reconfigured to accommodate the varying array of products that can be displayed within this endcap, making the Ulta endcap extremely versatile in the retail environment. The header has j-tracks on 3 sides which allow for it to be easily changed seasonally or whenever required. The printing was full color high resolution graphics with a UV gloss coating for striking, long lasting images.