Russian Standard Vodka

Floor Display

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Goal

Upon it's release into American spirits market, Flair Display was charged to create a luxurious custom floor display for Russian Standard Vodka. Russian Standard quick arose to popularity in Russian markets and they were looking to emulate that success in the United States. With marketing that emphasizes the 100% Russian mantra – being produced by a Russian recipe, from only Russian raw materials, distilled and bottled in Russia, we deemed it necessary that the floor have a distinguished, modern look & feel. this unique floor shows off many of the things that Flair Display can do well, conception, design & execution.

Approach

We designed a floor display that fully encompasses many aspects of the brand. We have many of the bottle themes carried out through the floor, such as the header design, the colors and the patterned front & rear facings. The header shape is a direct emulation of the label shape on each bottle & prominently features the logo on front & at the rear of the floor display. The floor display has powder coated red metal shelves with foil gold lettering touting Russian Standard's premium ranking in Russia. The bottles themes are also carried through the rear of the display which has permanent information about the Russian Standard's distillation process, including the Russian pronunciation of Russian Standard . The floor display can hold 2 cases of 750 ml bottles and a case of 1.75 L bottles.