To raise brand awareness for Diageo and Pharrell Williams' collaboration on ultra premium Qream Liqueur. The design for Qream was inspired by European Royalty and targeted towards the beautifully independent and sophisticated women of today. We were asked to design a counter and floor that conveyed royal luxury to modern day women.
The bottle and taste were inspired by European Royalty, we decided that the floor and counters would mirror this motif. The result is a Roccoco inspired design with a feminine touch. The floor display and the counter have lines that mimic the logo's curves. It also supplies a stand-off mirror for the negative space of the Q in the Qream logo. The brands Fluer-de-lis and colors are carried throughout branded pieces of the displays.