Yellow Tail required a mass display for it's northwest markets and they were looking to make a substantial impact on the consumer. Yellow Tail assigned tasked Flair to come up with a unique experience for the shopper. With display this size this was a great opportunity to show a consumer what was possible with our clients product not just in the retail environment, but wherever they decided to enjoy Yellow Tail Wines.
We created an end cap display with a great amount of adjustability. The endcap attaches to any standard gondola shelving. This display (as shown above) is of the full sized variety. It can be adjusted from 1 to 5 shelves. We also created split shelving, that fits into any unit, which allows for the units to accommodate a mini refrigerator that can hold a case and a half of wine. Offering consumers a chilled wine straight form the store is the unique aspect of his display that cannot be matched by other wine end caps. It has a three sided header that prominently defines the retail space.