Yellow Tail Refrigerated

End Cap Display

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Goal

Yellow Tail required a mass display for it's northwest markets and they were looking to make a substantial impact on the consumer. Yellow Tail assigned tasked Flair to come up with a unique experience for the shopper. With display this size this was a great opportunity to show a consumer what was possible with our clients product not just in the retail environment, but wherever they decided to enjoy Yellow Tail Wines.

Approach

We created an end cap display with a great amount of adjustability. The endcap attaches to any standard gondola shelving. This display (as shown above) is of the full sized variety. It can be adjusted from 1 to 5 shelves. We also created split shelving, that fits into any unit, which allows for the units to accommodate a mini refrigerator that can hold a case and a half of wine. Offering consumers a chilled wine straight form the store is the unique aspect of his display that cannot be matched by other wine end caps. It has a three sided header that prominently defines the retail space.