Ocumare

Bottle Glorifier & Floor Display

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Goal

Ocumare, a product from the House of Grand Marnier, was prepping for it's initial program roll out. They were looking for a full roll-out of glorifiers, counters & floor displays. Ocumare was looking to increase brand awareness with an upscale eye-catching program. Ocumare deemed it necessary to convey the luxury of their brand through the produced pieces. All necessary requirements in one complete program alongside the request for a quick turn around in the design phase proved to be an impressive challenge that Flair Display will willing to take on.

Approach

Flair determined that Ocumare's standout branding feature was the lizard. Ocumare's lizard & logo would be carried throughout all of the constructed pieces. Another aspect of Ocumare's brand that would be carried completely through the pieces were the brand colors. Flair believes this to be imperative to brand consistency in a multi-pieced program.

Flair included hand crafted lizards to accentuate each piece. The lizards were appropriately scaled for the bottle glorifier, counter display & floor display. In the interest of carrying the logo throughout the Ocumare lineup, the lizard was converted from the two dimensional feature as it is in the logo, to a three dimensional piece that carries the consumer focus throughout the entire display. Weather it be the materials, the design or quick delivery of the full program roll out, the committee at Ocumare had nothing but a favorable response to the completed program.