Navan Cognac

Counter & Floor Displays

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Goal

The House of Grand Marnier came to Flair Display Inc. to design a cohesive program that was sleek, modern and would raise brand awareness. Luxury is an intended theme for the program being the product, Navan (nah-váhn) liqueur, goes through an upscale production process. Lastly, the units were to raise brand awareness through graphics consistent with the Navan bottle and logo.

Approach

Flair decided to explore the logo & bottle colors for it's inspiration for the Navan program. Various materials that mimicked the color from the bottles were used as well as mirroring the logo design through the pieces. Displaying the bottle was also primary to concreting brand awareness to the pieces. Specific features, alongside the materials used throughout each piece convey luxury, weather it be the luxury brushed aluminum metal finish deep V of the floor, it's mirrored back or the intricate silk-screening of the counter.