Jaguar was rolling out one of the new models under the Ford Motor Comapany era and was promoting this release in its dealerships. Although Jaguar requested a free standing display, there was room for improvement. There were design choices that we thought would double the floors impact without doubling the price. It can be intimidating to design for an award winning automotive engineering company, but Flair Display proved to be fit for the task.
We created a modern styled floor with classic lines to give the floor display a timeless appeal. It has a powder coated green metal structure with color matched melamine headers & footers. The Jaguar floor display has two glass encased large infographic areas. It also has a 2 Jaguar dimensional shields that neatly cover storage areas. This floor is also wired for back-lit graphics to quickly adapt to lighted signage. This feature is powered by a standard AC plug that is hidden with the base when not in use. This allows for a totally free-standing non powered floor display that can easily placed in varying retail locations.