Grand Marnier wanted to introduce its rich history and heritage to a new generation of consumers, the La Vie Grand Marnier campaign created modernizes classic poster-style artwork to re-express Grand Marnier’s rich French heritage for a younger consumer. The fully integrated campaign included a redesign of packaging, POS, outdoor, interactive and social media. Flair captured the task of transferring the print campaign to a vibrant and modular window displays. Grand Marnier relied on this new campaign to attract the younger consumer and reignited the brand.
Flair determined to keep the theme consistent but to add dimensional pieces to windows to enhance the campaign. Each window was custom created and installed for each specific window location. One of the most difficult aspects of this project was to create pieces that could be used universally. This was accomplished by using consistent windows elements in different configurations. The larger windows enabled us to implement the dimensional illuminated Eiffel Tower, smaller windows allowed us to illuminate the printed tower through chase lighting. Variety delivered in a consistent manner allowed Flair to successfully deliver maximum value of our produced pieces.