Diamondback bicycles were looking for a display that conveys the technology and ruggedness of their products. They needed to show a large amount of product information to the retail public.
To keep a small footprint, the display was built in a triangular tower. This afforded multiple graphic areas that were used to display product as well as infographics for bike fitment. The tower carries a step and repeat pattern of the Diamondback Bicycles logo throughout. As well as an accurate to the floor measuring tape to aid in selecting the correct bicycle size. A large Diamondback logo sits prominently atop the display. The logo also rotates manually for optimal position awareness.