Canon

End Cap Display

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Goal

Canon USA contacted Flair Display regarding an upgraded display area in Staples stores. Canon USA was looking for a display for the end of an aisle (Endcap) that allowed their all in one printer to be displayed, along with graphics, and also provided storage. Canon required that the display be quickly recognized in a retail environment and for it to allow for updates.

Approach

What Flair Display created for Canon's Endcap display was a "Canon" red workstation. t has permanent branding on the header and curved sides. It includes a large table top surface to accommodate a variety of the all in one printer sizes, a very large graphic area that allows for changeable graphics as well as two shelves of storage for corresponding printer accessories. We also have the armrest area that can have a removable graphic area as an option as well. All these factor combined with the Canon name created a memorable and successful endcap program.